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Liking of Movie Genre Alters the Effectiveness of Background Product Placements

✍ Scribed by Redker, Christopher; Gibson, Bryan; Zimmerman, Ian

Book ID: 127137934
Publisher: Taylor and Francis Group
Year: 2013
Tongue: English
Weight: 111 KB
Volume: 35
Category: Article
ISSN: 0197-3533
DOI: 10.1080/01973533.2013.785400

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## Abstract There has been little attempt to understand the influence on children of branded products that appear in television programs and movies. A study exposed children of two different age groups (6–7 and 11–12) in classrooms to a brief film clip. They were then individually asked to demonstr