✦ LIBER ✦
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
✍ Scribed by Russell, Cristel Antonia
- Book ID
- 121827749
- Publisher
- University of Chicago Press
- Year
- 2002
- Tongue
- English
- Weight
- 254 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.1086/344432
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