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The influence of brand image and product knowledge in the advertising effect–take placement marketing movie as an example

✍ Scribed by Lin, Yang-Chu; Lee, Yi-Chih; Chen, Kai-Chun


Book ID
126869214
Publisher
Informa UK (Taylor & Francis)
Year
2012
Weight
164 KB
Volume
15
Category
Article
ISSN
0972-0510

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