The influence of brand image and product knowledge in the advertising effect–take placement marketing movie as an example

✍ Scribed by Lin, Yang-Chu; Lee, Yi-Chih; Chen, Kai-Chun

• Book ID: 126869214
• Publisher: Informa UK (Taylor & Francis)
• Year: 2012
• Weight: 164 KB
• Volume: 15
• Category: Article
• ISSN: 0972-0510
• DOI: 10.1080/09720510.2012.10701643