✦ LIBER ✦

Is the internet changing the dominant logic of marketing?

✍ Scribed by Malin Brännback

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Service-Dominant Logic of Marketing

✍ John Williams; Robert Aitken 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 253 KB

The service-dominant logic and the futur

✍ David Ballantyne; Richard J. Varey 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 93 KB

Marketing with integrity: ethics and the

✍ Andrew V. Abela; Patrick E. Murphy 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 269 KB

How the Internet Is Changing Unions

✍ Eric Lee 📂 Article 📅 2000 🏛 John Wiley and Sons ⚖ 86 KB

The Internet is changing the music indus

✍ Lam, Calvin K. M.; Tan, Bernard C. Y. 📂 Article 📅 2001 🏛 Association for Computing Machinery 🌐 English ⚖ 97 KB

The Relationship Marketing View of the C

✍ Thomas W. Gruen; Joerg S. Hofstetter 📂 Article 📅 2010 🏛 Springer-Verlag ⚖ 374 KB