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Irony and sarcasm in advertisements: Effects of relevant inappropriateness

✍ Scribed by Luuk Lagerwerf

Book ID: 116844515
Publisher: Elsevier Science
Year: 2007
Tongue: English
Weight: 746 KB
Volume: 39
Category: Article
ISSN: 0378-2166
DOI: 10.1016/j.pragma.2007.05.002

No coin nor oath required. For personal study only.

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