✦ LIBER ✦

Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

✍ Scribed by Gamliel, Eyal; Herstein, Ram

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Moderating Effects of Message Framin

✍ Dhruv Grewal, Jerry Gotlieb and Howard Marmorstein 📂 Article 📅 1994 🏛 University of Chicago Press 🌐 English ⚖ 304 KB

The influence of evidence type and produ

✍ Frank E. Dardis; Fuyuan Shen 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 178 KB

Young Australian consumers and the count

✍ Alexander Josiassen 📂 Article 📅 2010 🏛 Elsevier 🌐 English ⚖ 165 KB

An affective booster moderates the effec

✍ Ferrer, Rebecca A.; Klein, William M. P.; Zajac, Laura E.; Land, Stephanie R.; L 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 222 KB