𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Investigation of green marketing tools' effect on consumers' purchase behavior

✍ Scribed by Rahbar, Elham; Abdul Wahid, Nabsiah

Book ID
120449812
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
91 KB
Volume
12
Category
Article
ISSN
1751-5637

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## Abstract The present study examines potential influences associated with donation framing, product price, product type, and donation magnitude on cause‐related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur‐chase. In addition to the main effects o