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Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

✍ Scribed by Judith Anne Garretson Folse; Ronald W. Niedrich; Stacy Landreth Grau

Book ID
113752341
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
322 KB
Volume
86
Category
Article
ISSN
0022-4359

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## Abstract The present study examines potential influences associated with donation framing, product price, product type, and donation magnitude on cause‐related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur‐chase. In addition to the main effects o