✦ LIBER ✦

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

✍ Scribed by Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, Lakshman

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Pass-Along Effect: Investigating Wor

✍ Andrew T. Norman; Cristel A. Russell 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 126 KB

Walk Your Talk: An Experimental Investig

✍ Garnefeld, I.; Helm, S.; Eggert, A. 📂 Article 📅 2010 🏛 SAGE Publications 🌐 English ⚖ 372 KB

Examining the relationship between langu

✍ Van Vaerenbergh, Yves; Holmqvist, Jonas 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 293 KB

The influence of belonging to virtual br

✍ Royo‐Vela, Marcelo; Casamassima, Paolo 📂 Article 📅 2011 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 183 KB

An Experimental Study of the Relationshi

✍ Bobby J. Calder; Edward C. Malthouse; Ute Schaedel 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 414 KB

The moderating effects of gender and num

✍ Choi, Jayoung; Kim, Yongbum 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 398 KB