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Investigating the Moderating Role of Cultural Practices on the Effect of Selection Fairness Perceptions

✍ Scribed by Benjamin M. Walsh; Michael D. Tuller; Janet L. Barnes-Farrell; Russell A. Matthews

Book ID
111081691
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
150 KB
Volume
18
Category
Article
ISSN
0965-075X

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## Abstract One way consumers cope with an unfair consumption experience is to express how they felt about it. Understandably, these disclosures are often rich with emotion. Does emotional disclosure in this context influence consumers' perceptions of fairness? Drawing hypotheses from the emotional