Interactivity and marketing paradigm shifts
โ Scribed by Frederick E. Webster Jr.
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 84 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
The past decade has witnessed the emergence of a new phenomenon in marketing practice and research in terms of the rapid and widespread diffusion of information technology. Of particular interest in the marketing literature is the notion of interactivity within and among firms and customers. To bett
## Abstract Transcriptional repression and silencing have been strongly associated with hypoacetylation of histones. Accordingly, histone deacetylases, which remove acetyl groups from histones, have been shown to participate in mechanisms of transcriptional repression. Therefore, current models of