## Abstract βReverse innovationβ refers to the case where an innovation is adopted first in poor (emerging) economies before βtrickling upβ to rich countries. Although examples of reverse innovation are still rare, it raises interesting theoretical questions, such as what kinds of innovation emergi
Innovations and knowledge management in emerging markets
β Scribed by Professor Rajesh K. Pillania
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 40 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1092-4604
- DOI
- 10.1002/kpm.308
No coin nor oath required. For personal study only.
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