Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

✍ Scribed by Badrinarayanan, Vishag; Becerra, Enrique P.; Madhavaram, Sreedhar

• Book ID: 121723295
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 458 KB
• Volume: 21
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2014.01.002