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India's image as a tourist destination — a perspective of foreign tourists

✍ Scribed by Manjula Chaudhary

Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
70 KB
Volume
21
Category
Article
ISSN
0261-5177

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✦ Synopsis

The study was conducted with the purpose of determining pre-and post-trip perceptions of foreign tourists about India as a tourist destination. The sample numbered 152. A gap analysis between expectations and satisfaction levels was used to identify strengths and weaknesses of India's tourism-related image dimensions so that necessary e!orts can be made to ensure that tourists' expectations are met. It was observed that India is rated highly for its rich art forms and cultural heritage. However, irritants like cheating, begging, unhygienic conditions, lack of safety dampen the spirits of tourists. India can be positioned on the world map only after these hygiene factors are improved along with other motivators.

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