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A qualitative and quantitative assessment of Hong Kong’s image as a tourist destination

✍ Scribed by W.M. Choi; Andrew Chan; Janice Wu

Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
74 KB
Volume
20
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

The present study uses a combination of qualitative and quantitative approaches as developed by Echtner and Ritchie 1991, Journal of Tourism Studies 2(2), 2}12, to investigate the image of Hong Kong. A sample of 142 tourists were collected at the Kai Tak Airport departure hall in April 1996. In addition to a set of pre-developed statements, respondents were asked to describe the unique aspects of Hong Kong, in their own words. The "ndings indicated that Hong Kong was considered as a &shopping paradise' by most respondents. Its weakness, however, was the crowded, busy and stressful urban environment. Among other attractions, the Peak and the Star Ferry were considered as the landmarks of Hong Kong.

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