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Singapore's image as a tourist destination

✍ Scribed by Tak Kee Hui; Tai Wai David Wan

Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
73 KB
Volume
5
Category
Article
ISSN
1099-2340

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

The present study seeks to examine the image of Singapore as a tourist destination. A sample of 131 tourists was collected at the Singapore Changi International Airport's two departure halls. In addition to answering a short Likert‐scale questionnaire, respondents were asked to describe in their own words the unique aspects of the country. Comparisons of response differences in respect of gender, age groups, educational levels as well as countries of origin were also conducted. Significant perceptual differences were detected with respect to the last three categories. Copyright Β© 2003 John Wiley &Sons, Ltd.

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