✦ LIBER ✦

Increasing the effectiveness of direct mail copy through the use of readability measures

✍ Scribed by John D. Beard; David L. Williams

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The readability of direct-mail copy: A t

✍ David L. Williams; John D. Beard; J. Patrick Kelly 📂 Article 📅 1991 🏛 John Wiley and Sons ⚖ 618 KB

Increasing the role of direct mail marke

✍ J.Taylor Sims; Herbert E. Brown 📂 Article 📅 1979 🏛 Elsevier Science 🌐 English ⚖ 880 KB

Means of increasing the effectiveness of

✍ A. T. Kuznetsov; A. A. Kortel'; A. L. Durmashkin; R. K. Magel' 📂 Article 📅 1986 🏛 Springer US 🌐 English ⚖ 354 KB

Increasing the effectiveness of use of g

✍ G. I. Kovalev; A. A. Lisin; A. G. Chekashev; N. I. Shuvarov 📂 Article 📅 1983 🏛 Springer 🌐 English ⚖ 223 KB

The Rhetoric of Direct Mail, or New Uses

✍ James P. Davis 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 84 KB

The use of comparative advertising in bu

✍ Thomas H. Stevenson; Linda E. Swayne 📂 Article 📅 1995 🏛 Elsevier Science 🌐 English ⚖ 613 KB