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The readability of direct-mail copy: A test of its effect on response rates

✍ Scribed by David L. Williams; John D. Beard; J. Patrick Kelly

Publisher: John Wiley and Sons
Year: 1991
Weight: 618 KB
Volume: 5
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000050106

No coin nor oath required. For personal study only.

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