Despite the growing interest in direct marketing, little has been written regarding alternative message strategies within the context of direct mail presentations. The general purpose of the present research is to investigate the effectiveness of three alternative message structures used by a market
โฆ LIBER โฆ
The use of comparative advertising in business-to-business direct mail
โ Scribed by Thomas H. Stevenson; Linda E. Swayne
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 613 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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