Consumers are motivated to engage in activities for many varied reasons. The present study broadens the theory of reasoned action model to include three variables reflecting motivations: hedonic involvement, self-expressive involvement, and self-concept congruity. It is suggested that eagerness to e
Incorporating a concept of altruism into psychoanalytic theory
โ Scribed by Mary L. Nielsen
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 185 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1742-3341
- DOI
- 10.1002/aps.248
No coin nor oath required. For personal study only.
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