✦ LIBER ✦

Improving customer relationship management through database/Internet marketing

✍ Scribed by O'Leary, Chris; Rao, Sally; Perry, Chad

Book ID: 124153582
Publisher: Emerald Group Publishing Limited
Year: 2004
Tongue: English
Weight: 215 KB
Volume: 38
Category: Article
ISSN: 0309-0566
DOI: 10.1108/03090560410518585

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer subjectivity in the Age of Inte

Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

✍ Detlev Zwick; Nikhilesh Dholakia 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 309 KB

Cross-functional issues in the implement

Cross-functional issues in the implementation of relationship marketing through customer relationship management

✍ Lynette Ryals; Simon Knox 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 202 KB

Building customer capital through relati

Building customer capital through relationship marketing activities

✍ Bontis, Nick; Chang, Aihwa; Tseng, Chiung‐Ni 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 241 KB

Informationen zum Customer-Relationship-

Informationen zum Customer-Relationship-Management im Internet

✍ Walser, Konrad 📂 Article 📅 2002 🏛 Springer-Verlag 🌐 English ⚖ 215 KB

Exploring customer switching intentions

Exploring customer switching intentions through relationship marketing paradigm

✍ Roy, Sanjit Kumar; Kaur, Gurjeet; Sharma, R.D.; Mahajan, Neha 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 164 KB

Direct and database marketing and custom

Direct and database marketing and customer relationship management in recruiting students for higher education

✍ Alan Tapp; Keith Hicks; Merlin Stone 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 216 KB

## Abstract Marketing in higher education is changing. There is a need to be on the one hand ever more cost‐effective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper