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“i‐Branding”: developing the internet as a branding tool

✍ Scribed by Simmons, Geoffrey J.

Book ID
126694207
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
337 KB
Volume
25
Category
Article
ISSN
0263-4503

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“i‐Branding”: developing the internet as
“i‐Branding”: developing the internet as a branding tool
✍ Simmons, Geoffrey J. 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 337 KB

## Purpose To derive an applicable conceptual framework of branding via the internet form; to show how that framework can, by organising and integrating current knowledge, assist marketing planners in the development of successful internet‐based branding strategies. ## Design/methodology/approach