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Brand competency as a market segmentation method for brand R&D in the Asian luxury market

✍ Scribed by Inwon Kang, Jiwon Lee, Matthew M. Shin, Geon-Cheol Shin


Book ID
120924704
Publisher
Springer-Verlag
Year
2013
Tongue
English
Weight
411 KB
Volume
8
Category
Article
ISSN
1862-8516

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