✦ LIBER ✦
Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability
✍ Scribed by Chau, Patrick Y. K.; Ho, Candy K. Y.
- Book ID
- 126461505
- Publisher
- Lawrence Erlbaum Associates, Inc.
- Year
- 2008
- Tongue
- English
- Weight
- 218 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1091-9392
No coin nor oath required. For personal study only.