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Humor in Cross-cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements

✍ Scribed by Hoffmann, Stefan; Schwarz, Uta; Dalicho, Laura; Hutter, Katharina

Book ID: 126989516
Publisher: Elsevier
Year: 2014
Tongue: English
Weight: 284 KB
Volume: 148
Category: Article
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2014.07.022

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