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The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach

✍ Scribed by Harun, Mior Harris Mior; Teo, Carol Boon Chui; Hussin, Mohd Hazman Fitri; Nasir, Shahrin


Book ID
124114362
Publisher
Elsevier
Year
2014
Tongue
English
Weight
301 KB
Volume
130
Category
Article
ISSN
1877-0428

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