How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

✍ Scribed by Zhang, Ning; Zhou, Zhi-min; Su, Chen-ting; Zhou, Nan

• Book ID: 120816471
• Publisher: Mary Ann Liebert
• Year: 2013
• Tongue: English
• Weight: 203 KB
• Volume: 16
• Category: Article
• ISSN: 2152-2715
• DOI: 10.1089/cyber.2012.0456