𝔖 Bobbio Scriptorium
✦   LIBER   ✦

How corporate reputation, quality, and value influence online loyalty

✍ Scribed by Albert Caruana; Michael T. Ewing

Book ID
116618529
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
275 KB
Volume
63
Category
Article
ISSN
0148-2963

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The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate