๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Good customers: The value of customers by mode of acquisition

โœ Scribed by Uncles, Mark D.; East, Robert; Lomax, Wendy


Book ID
120548107
Publisher
Elsevier
Year
2013
Tongue
English
Weight
324 KB
Volume
21
Category
Article
ISSN
1441-3582

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## Measuring the Value of Customer Retention Competition will YequiTe changes in how market research is conducted and how customers aTe pursued. The question remains: How do we approach customer retention in a way that provides meaning@ guidelines?