Global design, marketing and branding: Introduction to the special issue
โ Scribed by Melewar, T.C.; Dennis, Charles; Kent, Anthony
- Book ID
- 125856063
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 151 KB
- Volume
- 67
- Category
- Article
- ISSN
- 0148-2963
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for t
Counterfactuals are thoughts regarding alternatives to past outcomes, and they are an increasingly active topic of psychological research. Recently, this work has been applied to organizational and marketing domains. This introduction summarizes the theoretical basis underlying the effects of counte