✦ LIBER ✦

From the foundation: Integrated advertising/marketing communication

✍ Scribed by Bob Stone

Publisher: John Wiley and Sons
Year: 1991
Weight: 235 KB
Volume: 5
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000050402

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

From the foundation: Advertising educati

From the foundation: Advertising education — then and now

✍ Jim Kobs 📂 Article 📅 1990 🏛 John Wiley and Sons ⚖ 150 KB 👁 1 views

From the Editor: Will direct marketing c

From the Editor: Will direct marketing change communication theory?

✍ Don E. Schultz 📂 Article 📅 1992 🏛 John Wiley and Sons ⚖ 205 KB 👁 1 views

From the practitioners: Advertising and

From the practitioners: Advertising and ?interactive marketing?: Why the twain can't meet

✍ Rosenfield, James R. 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 107 KB 👁 1 views

From the foundation: Young people star q

From the foundation: Young people star quickly in direct marketing

✍ John D. Yeck 📂 Article 📅 1990 🏛 John Wiley and Sons ⚖ 166 KB

Integrated multichannel communication st

Integrated multichannel communication strategies: Evaluating the return on marketing objectives––the case of the 2004 Ford F-150 launch

✍ Rex Briggs; R. Krishnan; Norm Borin 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 201 KB

Companies have made major improvements in improving the ROI in areas such as production, logistics, and services. However, examining the productivity of marketing has long been ignored and has led many companies to view it as an expenditure that can be cut in difficult economic times. Calculating RO

From the editor: The impact of the marke

From the editor: The impact of the marketing communications paradigm shift

✍ Don E. Schultz 📂 Article 📅 1993 🏛 John Wiley and Sons ⚖ 197 KB 👁 1 views