𝔖 Bobbio Scriptorium
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From market orientation to brand orientation in the public sector

✍ Scribed by Gromark, Johan; Melin, Frans


Book ID
121229220
Publisher
Westburn Publishers Ltd
Year
2013
Tongue
English
Weight
283 KB
Volume
29
Category
Article
ISSN
0267-257X

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Brand orientation in the charity sector:
✍ Philippa Hankinson πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 184 KB

## Abstract Some charity organisations are turning to charity brand status, not only in terms of a name and logo but more importantly in terms of communicating value and meaning to their stakeholders. Brand orientation is described in this paper as the extent to which charity organisations regard t