✦ LIBER ✦

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

✍ Scribed by Lee, Zoe

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand orientation in charity organisatio

✍ Philippa Hankinson 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 369 KB

Building and valuing global brands in th

✍ Nathalie Laidler-Kylander; John A. Quelch; Bernard L. Simonin 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 203 KB

The market orientation concept in the pr

✍ Luis Ignacio Álvarez González; María Leticia Santos Vijande; Rodolfo Vázquez Cas 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 194 KB

“Living the brand”: brand orientation in

✍ Melewar, T.C.; Baumgarth, Carsten 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 198 KB

From market orientation to brand orienta

✍ Gromark, Johan; Melin, Frans 📂 Article 📅 2013 🏛 Westburn Publishers Ltd 🌐 English ⚖ 283 KB

Marketing orientation in the nonprofit s

✍ James U. Mc Neal; Charles W. Lamb 📂 Article 📅 1980 🏛 Sage Publications 🌐 English ⚖ 293 KB