Franchising Globally: Innovation, Learning and Imitation

✍ Scribed by Ilan Alon

Publisher: Palgrave Macmillan
Year: 2010
Tongue: English
Leaves: 226
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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