Franchising Globally: Innovation, Learning and Imitation

✍ Scribed by Ilan Alon (auth.)

Publisher: Palgrave Macmillan UK
Year: 2010
Tongue: English
Leaves: 268
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xviii
Introduction....Pages 1-7
Front Matter....Pages 9-9
Franchising in Emerging Markets....Pages 11-35
Franchising as an Entrepreneurial Form....Pages 36-53
Internationalization of Franchising....Pages 54-72
Clustering for International Market Selection....Pages 73-90
Front Matter....Pages 91-91
Franchising in Italy....Pages 93-119
Franchising in Morocco....Pages 120-137
Franchising in Croatia....Pages 138-154
Microfranchising in Less Developed Countries....Pages 155-180
Front Matter....Pages 181-181
Ruth’s Chris Franchises Expand Internationally....Pages 183-192
International Franchising at Best Western....Pages 193-210
San Francisco Coffee House Opens in Croatia....Pages 211-223
An Athlete’s Foot Master Franchisee in China....Pages 224-237
Final Reflections....Pages 238-246
Back Matter....Pages 247-253

✦ Subjects

International Business; Organization; Small Business; Entrepreneurship; International Economics; Management

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