Franchising Globally: Innovation, Learning and Imitation

✍ Scribed by Ilan Alon

Publisher: Palgrave Macmillan
Year: 2010
Tongue: English
Leaves: 272
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

✦ Table of Contents

Cover......Page 1
Contents......Page 6
List of Illustrations......Page 8
Acknowledgments......Page 11
Foreword......Page 12
Notes on Contributors......Page 15
Introduction......Page 20
Part I: Franchising Approaches and Frameworks......Page 28
1 Franchising in Emerging Markets......Page 30
2 Franchising as an Entrepreneurial Form......Page 55
3 Internationalization of Franchising......Page 73
4 Clustering for International Market Selection......Page 92
Part II: Area Studies of Franchising......Page 110
5 Franchising in Italy......Page 112
6 Franchising in Morocco......Page 139
7 Franchising in Croatia......Page 157
8 Microfranchising in Less Developed Countries......Page 174
Part III: International Franchising Cases......Page 200
9 Ruth’s Chris Franchises Expand Internationally......Page 202
10 International Franchising at Best Western......Page 212
11 San Francisco Coffee House Opens in Croatia......Page 230
12 An Athlete’s Foot Master Franchisee in China......Page 243
13 Final Reflections......Page 257
Index......Page 266

📜 SIMILAR VOLUMES

Franchising Globally: Innovation, Learni

📁 Franchising Globally: Innovation, Learning and Imitation

✍ Ilan Alon 📂 Library 📅 2010 🏛 Palgrave Macmillan 🌐 English

Franchising Globally: Innovation, Learni

📁 Franchising Globally: Innovation, Learning and Imitation

✍ Ilan Alon (auth.) 📂 Library 📅 2010 🏛 Palgrave Macmillan UK 🌐 English

Learning by Example : Imitation and Inno

📁 Learning by Example : Imitation and Innovation at a Global Bank

✍ David Strang 📂 Library 📅 2010 🏛 Princeton University Press 🌐 English

In business, as in other aspects of life, we learn and grow from the examples set by others. Imitation can lead to innovation. But in order to grow innovatively, how do businesses decide what firms to imitate? And how do they choose what practices to follow? Learning by Example takes an unprecedente

Learning by Example: Imitation and Innov

📁 Learning by Example: Imitation and Innovation at a Global Bank

✍ David Strang 📂 Library 📅 2010 🏛 Princeton University Press 🌐 English

In business, as in other aspects of life, we learn and grow from the examples set by others. Imitation can lead to innovation. But in order to grow innovatively, how do businesses decide what firms to imitate? And how do they choose what practices to follow? Learning by Example takes an un

Indovation: Innovation and a Global Know

📁 Indovation: Innovation and a Global Knowledge Economy in India

✍ Thomas Birtchnell (auth.) 📂 Library 📅 2013 🏛 Palgrave Macmillan UK 🌐 English

Learning Ecosystems: Creating Innovative

📁 Learning Ecosystems: Creating Innovative, Lean and Tech-driven Learning Strategies

✍ Katja Schipperheijn 📂 Library 📅 2022 🏛 Kogan Page 🌐 English

Building and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with flexible and innovative Learnscapes will succeed. Learning Ecosystems explains how organizations evolve in