Framework for Marketing Management

✍ Scribed by Philip Kotler; Kevin Keller

Publisher: Pearson
Year: 2015
Tongue: English
Leaves: 345
Edition: Paperback
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Managementis a concise, streamlined version of Kotler and Keller's fifteenth edition ofMarketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
TheSixth Editionapproaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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