A framework for marketing management
โ Keller, Kevin Lane;Kotler, Philip
๐ Library
๐
2013
๐ Langara College
๐ English
โฆ LIBER โฆ
๐
A Framework for Marketing Management
โ Scribed by Philip T Kotler, Kevin Lane Keller
- Publisher
- Pearson
- Year
- 2016
- Tongue
- English
- Leaves
- 345
- Edition
- 6th, Global Edition
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Synopsis
For graduate and undergraduate courses in marketing management.
ย
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Kellerโs fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The bookโs efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
โฆ Subjects
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๐ Pearson
๐ English
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Beyond Hofstede: Culture Frameworks for
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๐ English
Hofstede introduced a culture paradigm that has been widely influential in international business.ย However, itโs relevance in light of cultureโs increasing complexity due to globalizationย has been questioned.ย In this book, alternative culture frameworks and perspectives areย offeredย by leading schola