A framework for marketing management
β Keller, Kevin Lane;Kotler, Philip
π Library
π
2013
π Langara College
π English
β¦ LIBER β¦
π
A framework for marketing management
β Scribed by Kotler, Philip
- Publisher
- Upper Saddle River, N.J. : Prentice Hall
- Year
- 2001
- Tongue
- English
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface
π SIMILAR VOLUMES
A framework for marketing management
β Keller, Kevin Lane; Kotler, Philip
π Library
π
2015;2016
π Pearson
π English
<b>Key Benefit:</b><i>For graduate and undergraduate courses in marketing management.</i><b>A Succinct Guide to 21st Century Marketing Management</b><b><i>Framework for Marketing Management</i></b>is a concise, streamlined version of Kotler and Keller's fifteenth edition of<b><i>Marketing Management
A Framework for Marketing Management
β Philip T Kotler, Kevin Lane Keller
π Library
π
2016
π Pearson
π English
<P style="MARGIN: 0px"> <I>For graduate and undergraduate courses in marketing management. </I> </P> <P style="MARGIN: 0px">Β </P> <P style="MARGIN: 0px"> <B>A Succinct Guide to 21st Century Marketing Management </B> </P> <P style="MARGIN: 0px"> <B> <I>Framework for Marketing Management </I> </B>i
Framework for Marketing Management
β Philip Kotler; Kevin Keller
π Library
π
2015
π Pearson
π English
<i>For graduate and undergraduate courses in marketing management.</i><b>A Succinct Guide to 21st Century Marketing Management</b><b><i>Framework for Marketing Management</i></b>is a concise, streamlined version of Kotler and Keller's fifteenth edition of<b><i>Marketing Management</i></b>, a compreh
Framework for Marketing Management
β Philip Kotler, Kevin Keller
π Library
π
2015
π Pearson
π English
<p><span>For graduate and undergraduate courses in marketing management. </span></p><p></p><p><span>A Succinct Guide to 21st Century Marketing Management </span></p><p><span>Framework for Marketing Management </span><span>is a concise, streamlined version of Kotler and Kellerβs fifteenth edition of
Beyond Hofstede: Culture Frameworks for
β Cheryl Nakata
π Library
π
2009
π Palgrave Macmillan
π English
Hofstede introduced a culture paradigm that has been widely influential in international business.Β However, itβs relevance in light of cultureβs increasing complexity due to globalizationΒ has been questioned.Β In this book, alternative culture frameworks and perspectives areΒ offeredΒ by leading schola