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Forecasting sales and product evolution: The case of the hybrid/electric car

✍ Scribed by Yair Orbach; Gila E. Fruchter

Book ID
113928408
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
627 KB
Volume
78
Category
Article
ISSN
0040-1625

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This paper presents results of a survey designed to discover how sales forecasting management practices have changed over the past 20 years as compared to findings reported by and . An up-to-date overview of empirical studies on forecasting practice is also presented. A web-based survey of forecast