Interactive influence of genre familiari
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Kalpesh Kaushik Desai; Suman Basuroy
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Article
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2005
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John Wiley and Sons
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English
โ 107 KB
Academic research pertaining to the marketing of cultural products such as Broadway shows, books, music, and movies has identified a product's genre (or type), star power, and critics' reviews as important factors influencing the market performance of an individual product. Prior research, however,