Focus Groups as Qualitative Research

Focus Groups in Social Research (Introdu

📁 Focus Groups in Social Research (Introducing Qualitative Methods series)

✍ Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart 📂 Library 📅 2001 🌐 English

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitab

Focus Groups in Social Research (Introdu

📁 Focus Groups in Social Research (Introducing Qualitative Methods series)

✍ Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart 📂 Library 📅 2001 🌐 English

Developing Focus Group Research

📁 Developing Focus Group Research

✍ Rosaline Barbour, Jenny Kitzinger 📂 Library 📅 1999 🏛 SAGE Publications 🌐 English

Advanced Focus Group Research

📁 Advanced Focus Group Research

✍ Edward F. Fern 📂 Library 📅 2001 🏛 SAGE Publications, Inc 🌐 English

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests

Focus Groups in Social Research

📁 Focus Groups in Social Research

✍ Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart 📂 Library 📅 2001 🏛 Sage Publications 🌐 English

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitab

The focus group research handbook

📁 The focus group research handbook

✍ Holly Edmunds, American Marketing Association 📂 Library 📅 1999 🏛 NTC Business Books 🌐 English

Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small co