Focus Groups in Social Research (Introducing Qualitative Methods series)

✍ Scribed by Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart

• Year: 2001
• Tongue: English
• Leaves: 119
• Edition: 1
• Category: Library

✦ Synopsis

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

✦ Table of Contents

Cover......Page 1
Contents......Page 6
Preface......Page 7
1Trends and uses of focus groups......Page 10
2 Composition of groups......Page 28
3 Preparation and conduct......Page 46
4 Analysis......Page 67
5 Virtual focus groups......Page 83
6 Conclusions......Page 98
References......Page 108
Index......Page 116