Advanced Focus Group Research

✍ Scribed by Edward F. Fern

Publisher: SAGE Publications, Inc
Year: 2001
Tongue: English
Leaves: 266
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

✦ Subjects

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