Basic and Advanced Focus Groups

✍ Scribed by David L. Morgan

• Publisher: SAGE Publications, Inc
• Year: 2018
• Tongue: English
• Leaves: 217
• Edition: 1
• Category: Library

✦ Synopsis

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

✦ Table of Contents

BASIC AND ADVANCED FOCUS GROUPS - FRONT COVER
BASIC AND ADVANCED FOCUS GROUPS
COPYRIGHT
BRIEF CONTENTS
DETAILED CONTENTS
PREFACE
ABOUT THE AUTHOR
PART 1 - BASIC ISSUES
CHAPTER 1 - INTRODUCING FOCUS GROUPS
CHAPTER 2 - USES FOR FOCUS GROUPS
CHAPTER 3 - THE IMPORTANCE OF INTERACTION
PART 2 - DESIGNING FOCUS GROUPS
CHAPTER 4 - RESEARCH DESIGNS FOR FOCUS GROUPS
CHAPTER 5 - GROUP COMPOSITION, GROUP SIZE, AND NUMBER OF GROUPS
CHAPTER 6 - ASKING QUESTIONS IN FOCUS GROUPS
CHAPTER 7 - MODERATING THE DISCUSSION
CHAPTER 8 - ANALYZING FOCUS GROUPS
PART 3 - ADVANCED TOPICS AND CONCLUSIONS
CHAPTER 9 - WORKING CROSS-CULTURALLY
CHAPTER 10 - SPECIALIZED AGE GROUPS
CHAPTER 11 - ONLINE FOCUS GROUPS
CHAPTER 12 - CONCLUSIONS: FUTURE DIRECTIONS FOR FOCUS GROUPS
APPENDICES
APPENDIX 1
APPENDIX 2
APPENDIX 3
APPENDIX 4
GLOSSARY
REFERENCES
INDEX