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Five styles of strategy innovation and how to use them

✍ Scribed by Pierre Loewe; Peter Williamson; Robert Chapman Wood


Book ID
114198085
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
654 KB
Volume
19
Category
Article
ISSN
0263-2373

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Five strategies for rapid firm growth an
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## Abstract Analysis of 45 rapidly growing, profitable firms reveals five strategies: (1) product proliferation, (2) mass market development, (3) increasing value to select customers, (4) distribution innovation, and (5) acquisition and consolidation. These five strategies are not restricted to hig