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Five strategies for rapid firm growth and how to implement them

✍ Scribed by Briance Mascarenhas; Arun Kumaraswamy; Diana Day; Alok Baveja

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 123 KB
Volume: 23
Category: Article
ISSN: 0143-6570
DOI: 10.1002/mde.1068

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✦ Synopsis

Abstract

Analysis of 45 rapidly growing, profitable firms reveals five strategies: (1) product proliferation, (2) mass market development, (3) increasing value to select customers, (4) distribution innovation, and (5) acquisition and consolidation. These five strategies are not restricted to high‐growth industries and arise when firms exploit market disequilibrium to the their advantage. The profitable growth strategies are based on multiple, reinforcing sources of scale, scope, and time‐based advantages. The study details the steps needed to implement each growth strategy and potential pitfalls to avoid. Copyright © 2002 John Wiley & Sons, Ltd.

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