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Fashion value brands: the relationship between identity and image

✍ Scribed by Ross, Jill; Harradine, Rod


Book ID
120567228
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
205 KB
Volume
15
Category
Article
ISSN
1361-2026

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## Abstract Although the relationship between materialism and name‐brand consumption has been documented in literature, its relational mechanism is not well addressed. It can hardly explain why people buy brand products without really knowing about the brands. In this case, people may consume brand