## Abstract The objective of this paper is to provide twoβstage game models explaining the βGeneric Competition Paradoxβ that demonstrates an increase of brandβname drug price in response to generic entry. Under the assumption that there are two groups of consumers who are segmented by their insura
β¦ LIBER β¦
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
β Scribed by Richard R. Klink
- Book ID
- 111569475
- Publisher
- Springer US
- Year
- 2003
- Tongue
- English
- Weight
- 106 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Competition between brand-name and gener
β
Ying Kong
π
Article
π
2009
π
John Wiley and Sons
π
English
β 397 KB
Relationships among Brand Identity, Bran
β
Maria SÀÀksjÀrvi; Saeed Samiee
π
Article
π
2011
π
John Wiley and Sons
π
English
β 237 KB
A Brief Pause between a Tagline and Bran
β
Antonia Mantonakis
π
Article
π
2011
π
John Wiley and Sons
π
English
β 127 KB
π 1 views
## Summary This paper explores the outcome of the visual encoding of brands in meaningful sentences (i.e. in taglines) on brand name recognition and preference. In this paper, it is shown that, above and beyond the role of conceptual priming during encoding at increasing recognition memory, there i
Co-creating brands: Diagnosing and desig
β
Adrian Payne; Kaj Storbacka; Pennie Frow; Simon Knox
π
Article
π
2009
π
Elsevier Science
π
English
β 866 KB
Creating Brand Names With Meaning: The U
β
Richard R. Klink
π
Article
π
2000
π
Springer US
π
English
β 86 KB
The fight between store brands and natio
β
H.J. Juhl; L. Esbjerg; K.G. Grunert; T. Bech-Larsen; K. BrunsΓΈ
π
Article
π
2006
π
Elsevier Science
π
English
β 182 KB