✦ LIBER ✦

Co-creating brands: Diagnosing and designing the relationship experience

✍ Scribed by Adrian Payne; Kaj Storbacka; Pennie Frow; Simon Knox

Book ID: 116618321
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 866 KB
Volume: 62
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2008.05.013

No coin nor oath required. For personal study only.

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